This page presents a selection of well-known quality videos on the topic of circular economy – all which have relevance to the textile and fashion industry. The videos have been produced by different organisations and companies. Please see respective sources for further information.
Walter Stahel (Swizz architect and economist) coined the term “Cradle to Cradle” in early 1980s. Already in 1976, he sketched the vision of an economy in loops (today referred to as circular economy). In 1982, he founded the Product Life Institute in Geneva to focus on product life extension (through reuse, repair and reconditioning services), waste prevention, and selling functional services as opposed to goods (i.e. performance economy).
Michael Braungart (German chemist) is one of the founders of Cradle to Cradle design. He co-authored the book “Cradle to Cradle: Remaking the Way We Make Things” (2002) with Wliliam McDonough. Similar to Stahel, Braungart also promoted material recycling as a cradle to cradle loop, in reaction to the “cradle to grave” approach dominant at the time (1980s). Stahel and Braungart met several times during this time to discuss their shared visions.
Source: EPEA and M Braungart
William McDonough (American architect) is one of the founders of Cradle to Cradle design and co-author of the book “Cradle to Cradle: Remaking the Way We Make Things (2002). He has held a number of recognized speeches on the subject, and is member of numerous boards. Today, he focuses on how societies can move towards resource abundance with new design practices. His last book with Braungart “The Upcycle” has been widely received.
Source: website of W McDonough