The website circularfashion.com has today been given a new logo and favicon. The image with purple blue and orange spheres has several connotations. First and foremost, it relates to the principles of circular economy, which have been adopted to the fashion…
Positive developments are finally beginning to take place in the fashion and textile industry on a worldwide scale. Evidence of significant progress can be seen across the globe, from America and Europe to Africa and Southeast Asia. Of course there is still much to be asked, but thanks to a growing number of brave, creative, insightful, competent and concerned people, important steps are now taken to turn our present largely unsustainable fashion and textile industry into a more circular and sustainable one.
As part of this process, brands and retail companies are beginning to rethink their overall business and redesign their visions, strategies, supply chains, and practical procedures. New design practices are adopted, better fibers and materials are sought and tested, harmful chemicals ar banned, new suppliers are connected, new production units are set up, new B2B partnerships and cross-sectoral collaborations are initiated, and additional customer services are introduced. All these measures are essential steps in working towards a more sustainable and circular fashion, outdoor and sportswear industry.
This website aims to spread awareness and promote dialogue around the concept, principles and best practices of circular fashion, and utlimately to encourage advancements at all levels for a more circular and sustainable fashion industry.
By sharing new and existing knowledge, in an accessible and transparent way, it is our hope that this website can become a source of inspiration and know-how for any individual, company or organization working in the field. Whether you are a company owner, buyer, designer, pattern maker, salesperson, policy maker, NGO or an engaged consumer, we hope that this will be a place to go when trying to understand and make decisions related to sustainability and circularity of the fashion and textile industry.